Instituto de Embalagens (Packaging Institute), based in Barueri, in the Brazilian state of São Paulo, works with education and research about packaging. Its goal is to bring to the industry’s professionals updated information and to provide training based on the Institute’s belief: Better Packaging, Better World!
For our foundation, by the way, distinguished industry professionals were brought together, targeting at disseminating high-quality information, while contributing to the sector’s growth and development.
In 2007, we created the Packaging Reference Kits that contain 70 samples of a variety of types of packaging. It is an important content tool for teaching the subject, also bringing a technical terms glossary and a directory of distinguished companies in the industry. This kit is a pioneering project in the packaging field that works as didactic and tutorial material in our courses.
In 2008, we developed the course “Packaging Update from A to V – from Steel to Glass” to meet the needs of an audience seeking specific knowledge. That motivated us to create other courses, including in-company training focused on the needs of each business.
In 2010, we focused on child education, which is a priority for an effective change on how we deal with the environment. We then published the “Environment
Education Set,” which motivated us to keep moving forward.
In 2011, we created the Packaging Club (www.clubedaembalagem.com.br), an on-line channel that aims at gathering common interests in the sector, with a communications area, news, suppliers guide, image gallery, job opportunities, among other information. Now we have more than 6000 members.
In 2014, we launched our first book in English: “Better Packaging. Better World,” distributed in several countries.
Furthermore, the Institute has focused on taking part in national and international exhibitions as a way of publicizing itself and to be known in Brazil and abroad. In addition, these are opportunities to recycle our knowledge and to, later, bring to the Brazilian professionals innovations and world trends. This is accomplished through our events and courses, which are recognized by the quality and quantity of information they bring. Additionally, they always unite a lot of professionals that also share their experiences.
So far, we have carried out more than 60 courses and 80 events about packaging, reaching more than 6000 professionals. As a result, we have been able to bring education on packaging issues to professionals in every part of the country and now worldwide, always presenting the latest trends in our sector.